Burberry – Discovery Phase & Design Thinking Workshops – Supplier Portal

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UX DESIGN LEAD
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In February 2019, I joined the project team working with Burberry with the responsibility of leading a discovery phase project for the high fashion brand.

I was responsible for creating a four weeks Design Thinking Project Plan and create outputs and requirements (user stories) for a high level project budget.

I prepared four Design Thinking workshops to engage the client on collaborative strategies to create a list of user needs and requirements, personas, design principles and prospective experience map. The workshops were: “Design Thinking & Learning from People”, “Finding Patterns & Defining Design Principles”, “Make Tangible – Creating specific ideas” and “Make Tangible – Iteration Session”.

The workshop’s objectives were to transfer knowledge from the design team to the project stakeholders, introducing the Design Thinking process and bringing them on a collaborative journey with rapid ideation exercises like brainstorming, post it walls, sketching wireframes, challenging assumptions and rough prototyping. The workshops results were also delivered on a final document including findings tables, photos, user personas, prospective experience map and user needs and requirements.

 

  • Stakeholders management and User Research
    Working with various members of the project team and the business to understand the business requirements for enhancements on the service, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics, conducting research to understand the need better where possible.     User interviews with external users (vendors) and internal users (business stakeholders) were carried out to understand the entire pool of different people involved on the service. The interviews were done both remotely over the phone and in person and were fundamental to understand the current service and plan the “to be” service.

 

  • Prototypes and Wireframes
    Sketching ideas, producing low fidelity annotated wireframes to show journeys and interaction on the “to be” service.

 

  • Buy in and sign off
    Presenting UX and design to both internal teams and the business. Collating and balancing UX and design feedback from stakeholders with different priorities, as well aa internal team and coming up with solutions that meet these needs without compromising on a positive user experience.

 

Discovery Phase Final Outputs

  • Essential Project budget
  • Upgraded Project budget
  • Personas
  • Design Principles
  • Prioritised user needs and requirements tables
  • Initial user stories
  • Prospective Experience Map
  • Low Fidelity Wireframes
  • Architecture
  • Benefits presentation