HP – UX Design & Strategy – Hybrid Working (fully remote project)

________

UX DESIGN LEAD

________

While the shift to hybrid has given people freedom to work from virtually anywhere, the way people work together, both in and out of the office, is evolving. 80%* of executives are changing office spaces to focus more on collaboration. Hybrid work is about more than working remotely. With most companies investing in ways to upgrade conference rooms, the office is shifting from a place where people go to work to a place where people gather to work together. IT teams are also challenged with keeping people connected with productive and secure technology, making conferencing and collaboration solutions a top priority for 67%* of IT departments.

 

 

Design Thinking

In September 2021, I joined the project team working with HP to create an improved user experience on the complex hybrid work universe we are living post-COVID pandemic using Design Thinking techniques. During this 12 weeks discovery project, we worked to de-risk assumptions, prioritising, testing and learning about the key assumptions from the future customers – so we can inform the design and build of software, hardware, spaces and employee wellness and productivity metrics solutions.

90+ hours of customer insight conversations

Multiple moderated and unmoderated research pieces 12x clickable prototypes and mockups

Multiple online workshop facilitation sessions with stakeholders

Informed offer design (learnings + implications on experimentation and offer design)

 

Working with agility

When designing workplaces that enable anytime, anywhere work and collaboration, we wanted to test assumptions under in-flight propositions (e.g. desk booking solutions), starting with a good amount of insights (i.e. hot desks and hoteling are here to stay, desk time can be collaborative work, booking desires include the experience). We tested the proposition using a design thinking-led process, creating a survey and showing a booking experience prototype to users. This was tested with 36 users, between leaders and hybrid workers and a list of insights was created. We facilitated workshops with stakeholders to define design principles, design criteria and requirements prioritisation. The iterate and test process was repeated a few times during the sprints.

 

 

Testing to inform proposition

We also ran A/B tests to measure impact on desirability on a productivity metrics product and discovered that the tool should change positioning to give people balance and control over their time, instead of purely productivity and optimisation data. This research revealed the need to ask the user for permission to use their data, to respect their privacy and to give them a personalised experience. With this insights in mind, an onboarding journey containing a very different and human approach mixed with gaming strategies was created to be tested next.