by carol_santanna | Jan 31, 2022 |
The Economist – UX Design & Strategy – Design Templates & Ways of Working (fully remote project) ________ UX DESIGN LEAD ________ The Economist Group is the leading source of analysis on international business and world affairs. They deliver information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties the group together is the objectivity of their opinion, the originality of their insight and their advocacy of economic and political freedom around the world. In February 2020, I joined the project team working with The Economist with the responsibility of leading the delivery of the a set of design templates and visual libraries as well as a revised strategy for their team ways of working. The challenge was to create a visual library that would suit a multitude of partners of their online publications whilst keeping visual consistency with their on branding guidelines. Their internal digital team was also in need of updating their tooling, systems and the way they interact with each other. The Problem The Economist Intelligence Unit Content Solutions team finds themselves spending too much time designing simple websites and wants to focus their time on the more interesting, complex, bespoke and profitable designs. The Solution Our proposal was to create a design component library to enable them quick and easy collaboration as a design team, using up to date tooling and ways of working. Our goal was to help, teach and empower them to create, expand and maintain this component library. The Process We took them on a one month journey of new ways of working,...
by carol_santanna | Apr 20, 2017 |
Soluções – Visual Identity, UI & UX Design – Website Soluções Gerenciamento e Projeto is an Engineering firm specialized in building safety and highly technical building requirements. The company is based on Belo Horizonte, Brazil and was founded over 10 years ago, having a wide range portfolio of clients on the building industry. In March 2013, they approached me to design their brand and website. The main services included rebranding, complete stationery and responsive WordPress website. Key features worked on I was responsible for creating the new website, providing UX expertise and aligning the brand to create a newly transformed responsive platform. Team work and stakeholders management I worked with various members of the project team and the business to understand the business requirements for new features or enhancements, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics. Buy in and sign off I presented UX and design to both internal teams and the business, from exploration stage to final sign off. Collating and balancing UX and design feedback from stakeholders with different priorities, as well as internal team and coming up with solutions that meet these needs without compromising on a positive user...
by carol_santanna | Mar 3, 2017 |
Laura Brito – Visual Identity, UI & UX Design – Branding & Website ________ VISUAL, UI & UX DESIGN LEAD ________ Laura Brito Advocacia is a law firm specialized in the areas of Family Law. Laura approached me in April 2016 with the challenge of transferring her professionalism and elegance to a brand, complete stationery and responsive WordPress website. The company is based on Belo Horizonte, Brazil and was founded over 5 years ago, working as a boutique style service provider for high level clients. Laura is also an academic and teacher, giving talks all over the country. Key features worked on I was responsible for creating the new website, providing UX expertise and aligning the brand to create a newly transformed responsive platform. Team work and stakeholder management I worked with Laura to understand the business requirements for features, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics. Exploration of the problem or opportunity Seeing what is possible but also what is most realistic/fitting for the business and platform setup. Exploring how the solution will work for however the client decides to interact with the website (keeping in mind localisation, devices, screen sizes). Buy in and sign off I presented UX and design to Laura, from exploration stage to final sign off. Collating and balancing UX and design feedback from the stakeholder, coming up with solutions that meet the businesses needs without compromising on a positive user...
by carol_santanna | Jan 6, 2016 |
Skymidia – Visual Identity, UI & UX Design – Branding & Website ________ VISUAL, UI & UX DESIGN LEAD ________ Skymidia is an advertising company specialized in technology. They approach me in June 2013 with the challenge of rebranding their 10 years old logo, producing the complete stationery and also a responsive WordPress website (in Portuguese and, later on, in English). The company is based in Rio de Janeiro, Brazil and was founded 16 years ago, with a strong presence on the Airports media and also creating innovative cellphone charges. Key features worked on I was responsible for creating the new website, providing UX expertise and aligning the brand to create a newly transformed responsive platform. Team work and stakeholder management I worked with project stakeholders to understand the business requirements for features, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics. Exploration of the problem or opportunity Seeing what is possible but also what is most realistic/fitting for the business and platform setup. Exploring how the solution will work for however the client decides to interact with the website (keeping in mind localisation, devices, screen sizes). Buy in and sign off I presented UX and design to client stakeholders, from exploration stage to final sign off. Collating and balancing UX and design feedback from the stakeholder, coming up with solutions that meet the businesses needs without compromising on a positive user experience....
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