by carol_santanna | Oct 8, 2019 |
Heathrow Airport – UX Design – Services Booking Website ________ UX DESIGN LEAD ________ Heathrow Airport, also known as London Heathrow, is a major international airport in London, United Kingdom. Heathrow is the second busiest airport in the world by international passenger traffic, as well as the busiest airport in Europe by passenger traffic, and the seventh busiest airport in the world by total passenger traffic. In 2018, it handled a record 80.1 million passengers, a 2.7% increase from 2017 as well as 477,604 aircraft movements, an increase of 1,821 from 2017. In June 2019, I joined the project team working with Heathrow with the responsibility of leading the delivery of the services booking website for the large airport. The challenge was to create a seamless user experience on a complex system that offers car parking, lounges and fast track options, enhancing the costumers airport experience. Team work and stakeholders management Working with various members of the project team and the business to understand the business requirements for new features or enhancements with senior stakeholders and end users through face to face meetings, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics. Prototypes and Wireframes I also had responsibility for wire framing and prototyping concepts and designing digital products. Sketching early ideas, producing wireframes or prototypes to show journeys and interaction. Redesigning existing journeys and how this will affect the design ecosystem, working with the team to ensure the best solution. User Flows Analysis and UX Recommendations Wireframes and Annotations Design System The Design System followed the company’s style guide, with a library of icons, font styles, colours, controls and interface modules, aligning...
by carol_santanna | May 20, 2018 |
Canon Europe – UX & UI Design – E-commerce Website ________ UX DESIGN LEAD ________ Canon is a global provider of digital imaging technologies and optical products, including cameras, camcorders, photocopies, computer printers and medical equipment. Founded in Japan in 1937, the company employs over 198,000 people in marketing and manufacturing facilities across Japan, the Americas, Europe, Asia and Oceania. Canon has a primary listing on the Tokyo Stock Exchange and is a constituent of the TOPIX index. It has a secondary listing on the New York Stock Exchange. In February 2018, I joined the project team working with Canon Europe with the responsibility of leading the user experience of the features and enhancements roadmap. Key features and enhancements worked on UI enhancements, Quick View, Sticky Add to Basket, Paypal Credit, Baazar Spotlights, Delivery USP Enhancement. Team work and stakeholders management Working with various members of the project team and the business to understand the business requirements for new features or enhancements, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics, conducting research to understand the need better where possible (usually conducting desk based research, scanning the market, and asking around without the ability to conduct conventional user research). Exploration of the problem or opportunity Seeing what is possible but also what is most realistic/fitting for the business and current platform setup. Exploring how the solution will work for however the customer decides to interact with the Canon website (keeping in mind localisation, devices, screen sizes). Prototypes and Wireframes Sketching early ideas, producing wireframes or prototypes to show journeys and interaction. Monitoring existing journeys and how this will affect the design ecosystem,...
by carol_santanna | Mar 9, 2018 |
GTA – Global Travel Agency – Workshops, UI & UX Design – E-commerce Website ________ UX DESIGN LEAD ________ In June 2017, I joined the project team working with GTA with the responsibility for delivering three client workshops: “Design Systems and Defining Design Principles”, “UX Workflow for Digital Commerce: Processes and Tools Recommendations” and ” Competitor Analysis in the Travel Industry: Design, Site Performance, Conversion, A/B Testing Ideas”. The workshop’s objectives were to transfer knowledge from the design team to the project stakeholders, engage and interact with the client to brainstorm GTA’s own Design Principles, Market Positioning and Testing Ideas. The post it wall was used for rapid ideation and a final document was delivered with the workshop’s results. During this first phase of work at GTA, I was also responsible for creating and delivering the Australia’s branch website user journeys and high fidelity wireframes. In August 2017, I rejoined the project team with the responsibility of leading the user experience of the features and enhancements roadmap. Key features and enhancements worked on Promotions, Agent Service Fees, Boundary Box, Google Places, Cross Sell, New Payment Options, New Login Page, Make It Easier To Change Commission, Transfers, General UX Booking Journey, Data Source Blocks. Team work and stakeholders management Working with various members of the project team and the business to understand the business requirements for new features or enhancements, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics, conducting research to understand the need better where possible (usually conducting desk based research, scanning the market, and asking around without the ability...
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