by carol_santanna | Jan 31, 2022 |
The Economist – UX Design & Strategy – Design Templates & Ways of Working (fully remote project) ________ UX DESIGN LEAD ________ The Economist Group is the leading source of analysis on international business and world affairs. They deliver information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties the group together is the objectivity of their opinion, the originality of their insight and their advocacy of economic and political freedom around the world. In February 2020, I joined the project team working with The Economist with the responsibility of leading the delivery of the a set of design templates and visual libraries as well as a revised strategy for their team ways of working. The challenge was to create a visual library that would suit a multitude of partners of their online publications whilst keeping visual consistency with their on branding guidelines. Their internal digital team was also in need of updating their tooling, systems and the way they interact with each other. The Problem The Economist Intelligence Unit Content Solutions team finds themselves spending too much time designing simple websites and wants to focus their time on the more interesting, complex, bespoke and profitable designs. The Solution Our proposal was to create a design component library to enable them quick and easy collaboration as a design team, using up to date tooling and ways of working. Our goal was to help, teach and empower them to create, expand and maintain this component library. The Process We took them on a one month journey of new ways of working,...
by carol_santanna | Apr 25, 2019 |
Waitrose – UX & UI Design – Supplier Portal ________ UX DESIGN LEAD ________ Waitrose & Partners is a chain of British supermarkets, which forms the food retail division of Britain’s largest employee-owned retailer, the John Lewis Partnership. Its head office is located in Bracknell, Berkshire, England. Waitrose & Partners has 353 shops across the United Kingdom, including 65 “little Waitrose” convenience shops, and a 5.1% share of the market, making it the eighth-largest retailer of groceries in the UK. They also export products to 52 countries and have locations in the Middle East. In November 2018, I joined the project team working with Waitrose with the responsibility of leading the delivery of a supplier portal for the large supermarket chain. The challenge was to change the (mostly) offline and complex service and improve the ways of working off all involved on Waitrose’s time to market in a sustainable manner. Team work and stakeholders management Working with various members of the project team and the business to understand the business requirements for new features or enhancements with senior stakeholders and end users through face to face meetings., understanding any technical or process constraints, analysing any existing customer feedback and/or analytics, conducting research to understand the need better where possible (usually conducting desk based research and asking around without the ability to conduct conventional user research). Prototypes and Wireframes I also had responsibility for wire framing and prototyping concepts and designing digital products. Sketching early ideas, producing wireframes or prototypes to show journeys and interaction. Monitoring existing journeys and how this will affect the design ecosystem, working with the team (front-end developer, back-end developer, business analyst and...
by carol_santanna | Oct 20, 2018 |
Fitch Learning – UX and UI Design Challenge On October 2018, I was invited to develop a concept to solve the Topic Tree design issues for Fitch Learning, a fintech company specialised on e-learning courses for the financial market. The Challenge: Redesign the Topic Tree The Issues As a user I cannot see the title of Study Sessions, Readings and Concepts that are not currently selected, so it is difficult to get a quick view of what is covered in this Topic. As a user I am not able to see how much content of a Study Session, Reading or Concept that I have covered so I do not know where there is more content that I have not viewed yet. As a user I am not able to see how well I am doing (proficiency) in a Study Session, Reading or Concept so I do not know which areas I need to do more work on to improve my proficiency The ‘list of atoms’ that are linked to each concept do not easily represent what is contained inside the concept, and how much work or time I will need to put in to learn that concept. When there are many concepts or atoms I am forced to scroll down the page to see what is selected; when I do this, I can no longer see what Reading or Study Session I am currently looking at as this information is at the top of the page. Users find it difficult to see that there is a ‘Question Bank’ feature that allows them to open up a quiz player and...
by carol_santanna | May 20, 2018 |
Canon Europe – UX & UI Design – E-commerce Website ________ UX DESIGN LEAD ________ Canon is a global provider of digital imaging technologies and optical products, including cameras, camcorders, photocopies, computer printers and medical equipment. Founded in Japan in 1937, the company employs over 198,000 people in marketing and manufacturing facilities across Japan, the Americas, Europe, Asia and Oceania. Canon has a primary listing on the Tokyo Stock Exchange and is a constituent of the TOPIX index. It has a secondary listing on the New York Stock Exchange. In February 2018, I joined the project team working with Canon Europe with the responsibility of leading the user experience of the features and enhancements roadmap. Key features and enhancements worked on UI enhancements, Quick View, Sticky Add to Basket, Paypal Credit, Baazar Spotlights, Delivery USP Enhancement. Team work and stakeholders management Working with various members of the project team and the business to understand the business requirements for new features or enhancements, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics, conducting research to understand the need better where possible (usually conducting desk based research, scanning the market, and asking around without the ability to conduct conventional user research). Exploration of the problem or opportunity Seeing what is possible but also what is most realistic/fitting for the business and current platform setup. Exploring how the solution will work for however the customer decides to interact with the Canon website (keeping in mind localisation, devices, screen sizes). Prototypes and Wireframes Sketching early ideas, producing wireframes or prototypes to show journeys and interaction. Monitoring existing journeys and how this will affect the design ecosystem,...
by carol_santanna | Mar 9, 2018 |
GTA – Global Travel Agency – Workshops, UI & UX Design – E-commerce Website ________ UX DESIGN LEAD ________ In June 2017, I joined the project team working with GTA with the responsibility for delivering three client workshops: “Design Systems and Defining Design Principles”, “UX Workflow for Digital Commerce: Processes and Tools Recommendations” and ” Competitor Analysis in the Travel Industry: Design, Site Performance, Conversion, A/B Testing Ideas”. The workshop’s objectives were to transfer knowledge from the design team to the project stakeholders, engage and interact with the client to brainstorm GTA’s own Design Principles, Market Positioning and Testing Ideas. The post it wall was used for rapid ideation and a final document was delivered with the workshop’s results. During this first phase of work at GTA, I was also responsible for creating and delivering the Australia’s branch website user journeys and high fidelity wireframes. In August 2017, I rejoined the project team with the responsibility of leading the user experience of the features and enhancements roadmap. Key features and enhancements worked on Promotions, Agent Service Fees, Boundary Box, Google Places, Cross Sell, New Payment Options, New Login Page, Make It Easier To Change Commission, Transfers, General UX Booking Journey, Data Source Blocks. Team work and stakeholders management Working with various members of the project team and the business to understand the business requirements for new features or enhancements, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics, conducting research to understand the need better where possible (usually conducting desk based research, scanning the market, and asking around without the ability...
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